“Their innovations in ad ops, campaign management and targeted advertising technology will help us streamline our podcast operations and increase our revenue.”Īs a reminder: the big thing to track along when it comes to Megaphone - which presumably is the thing that the company bullish enough to double down on and pull itself out of the highly competitive content business - is its bet on building out a programmatic marketplace for targeted podcast advertising, the seeds of which were planted when it forged a partnership with Nielsen last summer. “Megaphone’s technology is the best we’ve seen in the market,” Vox Media president Marty Moe declared in the corresponding press release. This marks a notable shift, in which a major podcast publisher is wholesale moving its portfolio from Art19 to Megaphone, marking something of a significant win for Panoply. In the beginning, Vox Media’s podcast portfolio was scattered across Megaphone and competitor Art19, but around the beginning of the year, the network had completely moved to Art19. competitor: signing a deal that officially brings the entire Vox Media Podcast Network on the Megaphone platform. Two months after announcing that it’s divesting from the content business and laying off its entire editorial team, Panoply has publicly signaled its first major move as a pure Libsyn/Art19/Simplecast/Blubrry/etc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |